We wanted to pair our Green #Barty El Salvador signature profile with Mike's new book a dear friend of mine, an ex-colleague, we've worked together for many years and it's with great pleasure to see him release this book which I whole heartily endorse -- well-done Mate!
^Limited time offer, we're both leaning in. The first 10 kits purchased, 100% of proceeds go to ReachOut, receive a #Barty Green profile & the Sweet Spot book on Mike & #Barty, we're paying it forward.
The Sweet Spot UX Kit is for designers who want to understand how to balance the needs of users with the business goals of an organisation.
This is the key to providing real value to any product or service while sipping on a #Barty Green El Salvador cup of amazing coffee.
Evangelizing your UX process as well as doing the day-to-day work can sometimes seem like an insurmountable challenge. This UX book is a collection of strategies and techniques from experienced industry professionals about communicating the value of UX to stakeholders and decision makers to help you gain and maintain buy-in of your work.
Who should read this book?
This user experience book is for new and experienced UX designers, digital product designers and web design professionals who want to create better alignment between their users and their organisation and convert their co-workers into UX advocates.
Why did Mike write this UX book?
There are plenty of UX and design authors out there that have provided tons of inspiration to me and have some great stories to tell (special call outs to Jeff Gothelf, Steve Krug, Don Norman, Austin Kleon, and Brad Frost to name a few). I'm not pitching myself at their level but I have been lucky enough to work with some very smart and talented people over the years, and by asking them lots of questions, listening carefully to what they say, and observing what they do, I feel compelled to pass on a little bit of what I've learned to others.
Why should you read it?
Mike was once a beginner in the world of design and at the start of my career he often struggled communicating and presenting my work to others, especially stakeholders. As he gained experience as a UX professional, he got a lot better at it, but he realised that as designers it is an ongoing challenge - we have to constantly seek buy-in of our process and approval for our work. It's part of what we do.
As designers, we are likely to be more enthusiastic about designing great product than those we are presenting to. Those same people, whether they are co-workers, stakeholders, executives or clients may present us with challenging questions and opposing rationale. They prompt us to defend our design decisions and sometimes make us want to argue a point until we are blue in the face. Being an advocate for the user is actually really hard work - often harder than the process of designing itself.
But it doesn't have to be that way. Overcoming it is really about empathising with your business audience in the same way as you do your users, and then communicating with them in a way they understand.
We hope you like/love the Sweet Spot UX Kit with a #Barty Green El Salvador in hand, our signature specialty coffee.
**To view the full mini-series click here, Roast along Ep5 with #Barty and Mike
About the Green Barty profile?
This El Salvador single origin has a deep chocolate body with a residual sweetness. Is lightly spicy, with acidity that complements a strong cocoa-like finish and is super smoooooth 🤓
Sourced from small co-op farms at 1350-1750 altitude from El Salvador, North America. The beans go through a fully washed process, for more on the beans, click here varietal and farming
Barty has spent months perfecting this roast profile with love for you guys, it’s my little way to continue to give back, paying it forward, getting to our original target of $110K for Reachout.com.au
As such all orders are made to order from my very own micro-roastery in Darlinghurst.
If it helps just one other UX designer in some small way. We'll consider it all worthwhile.
- Sweet Spot UX hardcover book
- El Salvador Bourbon (ground your way)